WATCH: Make an Impact When Telling a Story with Sound Design

Filming, whether on location or in-studio, is challenging yet exciting the same way with post-production. Post-production is the most important part of creating a story. It is where your creativity comes into view. It includes organising your footage, adding transitions and texts, adjusting the quality, and most significantly, throwing in sound effects and music to produce an incredible film.

Incorporating audio into your footage is not that simple. It requires an understanding of the context, emotions, and a good ear in selecting the right track that matches the video.

SanDisk Professional Mentor and Filmmaker Jay Hall shares his workflow you can take inspiration from to improve your processes and create more impact in telling your story. He breaks it into four essential steps: cutting the dialogue, getting the right track, sound mixing, and using sound on tape (SOT), foley and special effects (SFX).