Crafting powerful stories with beauty to inspire magnificence

Jay Hall created his own skateboard film titled "Ambition" during his childhood days that drawn him into a creative fire. This grew and developed through the birth of another series; Ignition. A gorilla style production with insane cars and the personalities that drove them. The hard work and originality paid off when big name sponsors jumped on board.

Streaming platforms took off in the 00’s and he was lucky to be working alongside a rapidly rising company called Red Bull. He was the backbone of post-production: TV series, documentaries, web clips and athlete profiles. There were no rules, only sins. And the cardinal sin was dullness. This innovative approach was adapted across other major brands. Multiple awards were won and business was booming. However, a critical piece to the puzzle was missing.

Footnote: “Life cannot be experienced through a lens”. It was time for jay to step out and participate in this wonderful experiment called life. From meditating with monks in Thailand to surfing Indonesian beaches with the pro’, a rich new taste of inspiration was brewing; Ambition 2.0.

As said by him “There’s more to marketing a brand. It’s a movement and the responsibility of shaping the world we live in. We are writing a new story, let’s make it a good one.”